https://madiclark.studio Madi Clark Fri, 11 Aug 2023 04:31:28 +0000 https://madiclark.studio en https://madiclark.studio/Work Fri, 04 Aug 2023 17:48:59 +0000 Madi Clark https://madiclark.studio/Work <img width="1800" height="1125" width_o="1800" height_o="1125" data-src="https://freight.cargo.site/t/original/i/d951286d196f23e135ff91e282a8472eb355ed6fdfa1aa05e295aa112c4ff74c/Vedros_Quiver-60.jpg" data-mid="187038008" border="0" src="https://freight.cargo.site/w/1000/i/d951286d196f23e135ff91e282a8472eb355ed6fdfa1aa05e295aa112c4ff74c/Vedros_Quiver-60.jpg" /> The Quiver, 2020Brand Identity <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/da5d2192c6777cdd994d4478a558371b1f1b43331ce889670cf148532bb1e7a6/Valchemy-Portfolio-Mock.jpg" data-mid="187666768" border="0" src="https://freight.cargo.site/w/1000/i/da5d2192c6777cdd994d4478a558371b1f1b43331ce889670cf148532bb1e7a6/Valchemy-Portfolio-Mock.jpg" /> Valchemy, 2023Brand Identity <img width="1549" height="1938" width_o="1549" height_o="1938" data-src="https://freight.cargo.site/t/original/i/ca13382f88c9f454581ce817bbd6f36a0b0bf15b40b8271476a054d77aa934ad/Journal.jpg" data-mid="187037988" border="0" src="https://freight.cargo.site/w/1000/i/ca13382f88c9f454581ce817bbd6f36a0b0bf15b40b8271476a054d77aa934ad/Journal.jpg" /> We're Not Really Strangers, 2022Product Design <img width="1260" height="1575" width_o="1260" height_o="1575" data-src="https://freight.cargo.site/t/original/i/66e3f7dab8c215d29e5c7218b7169a22a55bfccea885f27f20ed55e3397e24b5/Kids_9.jpeg" data-mid="187037977" border="0" src="https://freight.cargo.site/w/1000/i/66e3f7dab8c215d29e5c7218b7169a22a55bfccea885f27f20ed55e3397e24b5/Kids_9.jpeg" /> We're Not Really Strangers, 2022Kids Edition Campaign <img width="1117" height="2222" width_o="1117" height_o="2222" data-src="https://freight.cargo.site/t/original/i/49ee413d217c283a5e6855373fad4deaa73bff8a619fd8de89d67b8546898bc0/XXX.png" data-mid="187037992" border="0" src="https://freight.cargo.site/w/1000/i/49ee413d217c283a5e6855373fad4deaa73bff8a619fd8de89d67b8546898bc0/XXX.png" /> We're Not Really Strangers, 2022XXX Campaign <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a8b75d38f47d3d3815c3731d04eb42b3132ecda28ae0ad4a0b80f5b8f273b812/GTAS_1.jpeg" data-mid="187037968" border="0" src="https://freight.cargo.site/w/1000/i/a8b75d38f47d3d3815c3731d04eb42b3132ecda28ae0ad4a0b80f5b8f273b812/GTAS_1.jpeg" /> We're Not Really Strangers, 2022Give to a Stranger Campaign <img width="6000" height="6000" width_o="6000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/dc92c68897088ad1c62482afcb1df82c5333d4f911754bf41e95c1daf262b683/DRV.jpeg" data-mid="187038003" border="0" src="https://freight.cargo.site/w/1000/i/dc92c68897088ad1c62482afcb1df82c5333d4f911754bf41e95c1daf262b683/DRV.jpeg" /> Dusty Rose, 2022Brand Identity <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8d214962de73ec89b93869378de72929f1dacf64ad22e6344fd5e85c2a0664a1/compassion.jpg" data-mid="187037987" border="0" src="https://freight.cargo.site/w/1000/i/8d214962de73ec89b93869378de72929f1dacf64ad22e6344fd5e85c2a0664a1/compassion.jpg" /> Compassion, 2021Type Study <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d6d2ce37ef543b26b43415f49849513525b4e6c43b9e31ecd7968467afee8ee8/tend.jpeg" data-mid="187037964" border="0" src="https://freight.cargo.site/w/1000/i/d6d2ce37ef543b26b43415f49849513525b4e6c43b9e31ecd7968467afee8ee8/tend.jpeg" /> Tend, 2020Type Study <img width="1201" height="1201" width_o="1201" height_o="1201" data-src="https://freight.cargo.site/t/original/i/33451bb0f299214d561ca7445238254068d24c119f6d01172fc6bef7bb611a69/Together_Logo.jpeg" data-mid="187037966" border="0" src="https://freight.cargo.site/w/1000/i/33451bb0f299214d561ca7445238254068d24c119f6d01172fc6bef7bb611a69/Together_Logo.jpeg" /> Together, 2020Brand Identity <img width="1201" height="1500" width_o="1201" height_o="1500" data-src="https://freight.cargo.site/t/original/i/98b6e2e04758d022cfcb730bf468c526fb40035f3bcdfcd7c7321913aecfe71c/breathe.png" data-mid="187037979" border="0" src="https://freight.cargo.site/w/1000/i/98b6e2e04758d022cfcb730bf468c526fb40035f3bcdfcd7c7321913aecfe71c/breathe.png" /> Breathe, 2020Type Study https://madiclark.studio/Nav-Mobile Fri, 11 Aug 2023 04:31:28 +0000 Madi Clark https://madiclark.studio/Nav-Mobile Work Contact LinkedIn Are.na https://madiclark.studio/The-Quiver Tue, 31 Jan 2023 03:20:13 +0000 Madi Clark https://madiclark.studio/The-Quiver 2020 The Quiver Brand Identity Shaking up the sport of archery through playful branding and striking experiential design. We were excited to disrupt the stagnant archery industry with something energetic and upbeat. Starting from scratch and working alongside the architect and park department in Bentonville, Arkansas, we aimed to create something striking and memorable — as well as welcoming to newcomers and trained archers alike.Using design as an invitation to play and become entranced in the meditative sport, we placed color and scale at the forefront. Balancing traditional type styles with more modern expressions, we nodded to the vast history of the sport while creating a decidedly modern, fresh visual language and vibe. <img width="1800" height="1125" width_o="1800" height_o="1125" data-src="https://freight.cargo.site/t/original/i/d951286d196f23e135ff91e282a8472eb355ed6fdfa1aa05e295aa112c4ff74c/Vedros_Quiver-60.jpg" data-mid="181852881" border="0" src="https://freight.cargo.site/w/1000/i/d951286d196f23e135ff91e282a8472eb355ed6fdfa1aa05e295aa112c4ff74c/Vedros_Quiver-60.jpg" /> <img width="1467" height="2200" width_o="1467" height_o="2200" data-src="https://freight.cargo.site/t/original/i/b8324f86e074da867fa7fa4906d9ab657c77e24484cf1557b86d43724d5c50f8/Vedros_Quiver-28.jpg" data-mid="181852889" border="0" src="https://freight.cargo.site/w/1000/i/b8324f86e074da867fa7fa4906d9ab657c77e24484cf1557b86d43724d5c50f8/Vedros_Quiver-28.jpg" /> <img width="2200" height="1421" width_o="2200" height_o="1421" data-src="https://freight.cargo.site/t/original/i/6dbda65cbf2bef73f362003621b0510b4e09b83dd21c11de527202fa941f76f3/Vedros_Quiver-37.jpg" data-mid="181852920" border="0" src="https://freight.cargo.site/w/1000/i/6dbda65cbf2bef73f362003621b0510b4e09b83dd21c11de527202fa941f76f3/Vedros_Quiver-37.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ac0bf8da9541842476cefcf726bbc4a23ab32a6784317ae4cfd81def14e8ba6d/Vedros_TheQuiver_Img2.jpg" data-mid="181853191" border="0" src="https://freight.cargo.site/w/1000/i/ac0bf8da9541842476cefcf726bbc4a23ab32a6784317ae4cfd81def14e8ba6d/Vedros_TheQuiver_Img2.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/aeb74743766dc83364632a26db6c9c5ab8427e8f2458b0b86f368b792a9668aa/Vedros_TheQuiver_Img5.jpg" data-mid="181853017" border="0" src="https://freight.cargo.site/w/1000/i/aeb74743766dc83364632a26db6c9c5ab8427e8f2458b0b86f368b792a9668aa/Vedros_TheQuiver_Img5.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ce80eb9e98d8c087999b2988eecf417e6887df3b9a1d5b352d131ccfc057e450/Vedros_TheQuiver_Img4.jpg" data-mid="181853022" border="0" src="https://freight.cargo.site/w/1000/i/ce80eb9e98d8c087999b2988eecf417e6887df3b9a1d5b352d131ccfc057e450/Vedros_TheQuiver_Img4.jpg" /> <img width="1467" height="2200" width_o="1467" height_o="2200" data-src="https://freight.cargo.site/t/original/i/61cb2c1d299648a08629aa916610bc85c4022ba3f83fff78b4946bf9a9bea23f/Vedros_Quiver-39.jpg" data-mid="181853079" border="0" src="https://freight.cargo.site/w/1000/i/61cb2c1d299648a08629aa916610bc85c4022ba3f83fff78b4946bf9a9bea23f/Vedros_Quiver-39.jpg" /> <img width="2200" height="1376" width_o="2200" height_o="1376" data-src="https://freight.cargo.site/t/original/i/0b9f6a8d0e71a8368e91f069ca6eb35a5c39b433e79eebd21ad1454653e11948/Vedros_Quiver-35.jpg" data-mid="181852992" border="0" src="https://freight.cargo.site/w/1000/i/0b9f6a8d0e71a8368e91f069ca6eb35a5c39b433e79eebd21ad1454653e11948/Vedros_Quiver-35.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e6f68e6f218731f9140b801479bc302f86260cb6bbd42437ac3e825372429e1c/Vedros_TheQuiver_Img7.jpg" data-mid="181853154" border="0" src="https://freight.cargo.site/w/1000/i/e6f68e6f218731f9140b801479bc302f86260cb6bbd42437ac3e825372429e1c/Vedros_TheQuiver_Img7.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/55b28a6a5a19f3d9d08b6fe6721e2c2d37a81a888ca07572ace1b4126c599b2e/Vedros_TheQuiver_Img9.jpg" data-mid="181853168" border="0" src="https://freight.cargo.site/w/1000/i/55b28a6a5a19f3d9d08b6fe6721e2c2d37a81a888ca07572ace1b4126c599b2e/Vedros_TheQuiver_Img9.jpg" /> <img width="1709" height="2200" width_o="1709" height_o="2200" data-src="https://freight.cargo.site/t/original/i/0e56ed2e078303a81889331d78e3358e2caf345b6a75ccc47f1d61aadd394cf8/Vedros_Quiver-40a.jpg" data-mid="181853093" border="0" src="https://freight.cargo.site/w/1000/i/0e56ed2e078303a81889331d78e3358e2caf345b6a75ccc47f1d61aadd394cf8/Vedros_Quiver-40a.jpg" /> <img width="2200" height="1423" width_o="2200" height_o="1423" data-src="https://freight.cargo.site/t/original/i/d0c7aeeeea238f45d33c0d5bf93bc4fa29a2c38d426a8387e64ffe370903d553/Vedros_Quiver-45.jpg" data-mid="181853103" border="0" src="https://freight.cargo.site/w/1000/i/d0c7aeeeea238f45d33c0d5bf93bc4fa29a2c38d426a8387e64ffe370903d553/Vedros_Quiver-45.jpg" /> <img width="1709" height="2200" width_o="1709" height_o="2200" data-src="https://freight.cargo.site/t/original/i/2f11d185196519a78cee0f168a9ba3aa5c220580863f96edc2fc5c2ec4e0cf8d/Vedros_Quiver-40.jpg" data-mid="181853119" border="0" src="https://freight.cargo.site/w/1000/i/2f11d185196519a78cee0f168a9ba3aa5c220580863f96edc2fc5c2ec4e0cf8d/Vedros_Quiver-40.jpg" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/78e32cbed689cdcfc84c0943ef7bc1922b5e25dcefd7bde05688a42ccf8e9e82/Vedros_Quiver-53.jpg" data-mid="181853105" border="0" src="https://freight.cargo.site/w/1000/i/78e32cbed689cdcfc84c0943ef7bc1922b5e25dcefd7bde05688a42ccf8e9e82/Vedros_Quiver-53.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/ffbdfd12f14b55abb063270156193ce4fb964f547752bceec9d3c139eaa89c3e/Vedros_TheQuiver_Img6.jpg" data-mid="181853174" border="0" src="https://freight.cargo.site/w/1000/i/ffbdfd12f14b55abb063270156193ce4fb964f547752bceec9d3c139eaa89c3e/Vedros_TheQuiver_Img6.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d6d08eac909309b01ae77fb1789313cfce79ff023cb268617a3884e1eb8f4768/TheQuiver.gif" data-mid="181853294" border="0" src="https://freight.cargo.site/w/1000/i/d6d08eac909309b01ae77fb1789313cfce79ff023cb268617a3884e1eb8f4768/TheQuiver.gif" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0d8a742e6d3644b4d21efa6ce0e82d175436c3740b2b2d3d0e25d188d7bbbcce/TheQuiver_Tshirt.jpg" data-mid="181853260" border="0" src="https://freight.cargo.site/w/1000/i/0d8a742e6d3644b4d21efa6ce0e82d175436c3740b2b2d3d0e25d188d7bbbcce/TheQuiver_Tshirt.jpg" /> Collaboration with Vedros Studio Creative Direction: Meryl VedrosDesign: Meryl Vedros and Madi ClarkStrategy: Samihan ShaniNaming and Copywriting: Dana Covit and Nicole BestPhotography: Tim Hennessey, Nick Vedros, and Jason Adler https://madiclark.studio/Valchemy Mon, 30 Jan 2023 05:34:45 +0000 Madi Clark https://madiclark.studio/Valchemy 2023 Valchemy Brand Identity Logo and website for Valerie Scott, an Oakland-based ceramicist focused on wheel-thrown ceramics, coil building, and textured bodies of work. Valerie’s work interrogates that which binds us — ancestry, impermanence, and the human longing for ritual. Inspired by this ethos, we explored an earthy pallete, organic letterforms, and textured imagery for her brand. <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/da5d2192c6777cdd994d4478a558371b1f1b43331ce889670cf148532bb1e7a6/Valchemy-Portfolio-Mock.jpg" data-mid="177086384" border="0" src="https://freight.cargo.site/w/1000/i/da5d2192c6777cdd994d4478a558371b1f1b43331ce889670cf148532bb1e7a6/Valchemy-Portfolio-Mock.jpg" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/84f23c15e5e896835d93f87f9e59ca7d662f3649201b9584bd36a25b4b9a5f08/Val-Web-1.jpg" data-mid="191328226" border="0" src="https://freight.cargo.site/w/1000/i/84f23c15e5e896835d93f87f9e59ca7d662f3649201b9584bd36a25b4b9a5f08/Val-Web-1.jpg" /> <img width="1354" height="1692" width_o="1354" height_o="1692" data-src="https://freight.cargo.site/t/original/i/872de9b0d4da39773c9317cd181da7c2f7b0d71ba6934f75c3a177a5b48c1576/Ceramics-2.png" data-mid="183103278" border="0" src="https://freight.cargo.site/w/1000/i/872de9b0d4da39773c9317cd181da7c2f7b0d71ba6934f75c3a177a5b48c1576/Ceramics-2.png" /> <img width="1354" height="1692" width_o="1354" height_o="1692" data-src="https://freight.cargo.site/t/original/i/d9cf0591b2f6754bb6fd02059a437c0a06a6b067f63fcd234cac9638083b5d43/Ceramics-1-copy.png" data-mid="191599435" border="0" src="https://freight.cargo.site/w/1000/i/d9cf0591b2f6754bb6fd02059a437c0a06a6b067f63fcd234cac9638083b5d43/Ceramics-1-copy.png" /> <img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8ef8cba33d4610423c9cacd3a961d0f3082964e7fce3569c061c5f8404db41f3/Val-Web-3.jpg" data-mid="191328360" border="0" src="https://freight.cargo.site/w/1000/i/8ef8cba33d4610423c9cacd3a961d0f3082964e7fce3569c061c5f8404db41f3/Val-Web-3.jpg" /> https://madiclark.studio/We-re-Not-Really-Strangers-Journal Mon, 30 Jan 2023 05:34:45 +0000 Madi Clark https://madiclark.studio/We-re-Not-Really-Strangers-Journal 2022 WNRS Journal Product Design Product design for the We’re Not Really Strangers Journal — a place to collect your feelings, with 365 prompts for when you don’t know where to start. This journal was made to be the friend that you don’t need to see or talk to everyday. Weeks or months can go by, but when you see them it’s like no time has passed. They don’t demand your time, but they’re always there when you need them. No matter how long it’s been, you can always pick back up right where you left off. <img width="2060" height="2575" width_o="2060" height_o="2575" data-src="https://freight.cargo.site/t/original/i/426274202f259edd806d03e4fe18ed892da28e4151f9583e310a8033a9b9bd6b/Journal-1.png" data-mid="189876887" border="0" src="https://freight.cargo.site/w/1000/i/426274202f259edd806d03e4fe18ed892da28e4151f9583e310a8033a9b9bd6b/Journal-1.png" /> <img width="1594" height="1076" width_o="1594" height_o="1076" data-src="https://freight.cargo.site/t/original/i/b1e5ccf97410c26fa206457a9926c7cdedfd341badccaa0b7534053795edea9c/Journal-2.png" data-mid="189877558" border="0" src="https://freight.cargo.site/w/1000/i/b1e5ccf97410c26fa206457a9926c7cdedfd341badccaa0b7534053795edea9c/Journal-2.png" /> <img width="1594" height="1076" width_o="1594" height_o="1076" data-src="https://freight.cargo.site/t/original/i/0c959cb70505c8fb224faecd130bd27cd62df4d627aa4b8583836b2c027a2a91/Journal-4.png" data-mid="189877755" border="0" src="https://freight.cargo.site/w/1000/i/0c959cb70505c8fb224faecd130bd27cd62df4d627aa4b8583836b2c027a2a91/Journal-4.png" /> <img width="1594" height="1076" width_o="1594" height_o="1076" data-src="https://freight.cargo.site/t/original/i/598f69f78381c2c75aed8291aefa1a57a827ba7e597fb3eb4c00e764ff30a56b/Journal-3.png" data-mid="189877698" border="0" src="https://freight.cargo.site/w/1000/i/598f69f78381c2c75aed8291aefa1a57a827ba7e597fb3eb4c00e764ff30a56b/Journal-3.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/14497c2de0ae74dd09a4c9163eb0fec6b887f6aeed8cf779684148a61698b4d9/IMG_4718.JPG" data-mid="183016108" border="0" src="https://freight.cargo.site/w/1000/i/14497c2de0ae74dd09a4c9163eb0fec6b887f6aeed8cf779684148a61698b4d9/IMG_4718.JPG" /> <img width="2884" height="3605" width_o="2884" height_o="3605" data-src="https://freight.cargo.site/t/original/i/cfedbf863ce47842312c5a9fe1a0a47007b8f9789d0dfd16a80d00609550c8b6/Journal-4.jpg" data-mid="183016326" border="0" src="https://freight.cargo.site/w/1000/i/cfedbf863ce47842312c5a9fe1a0a47007b8f9789d0dfd16a80d00609550c8b6/Journal-4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5510824a167d590ebe17fa97afa95547129d32b2c48c235666fc24d58c52cf4/5.jpg" data-mid="183099291" border="0" src="https://freight.cargo.site/w/1000/i/c5510824a167d590ebe17fa97afa95547129d32b2c48c235666fc24d58c52cf4/5.jpg" /> <img width="1594" height="1076" width_o="1594" height_o="1076" data-src="https://freight.cargo.site/t/original/i/20122460556c82ca8d8dff83127f4006b9531113ad8d22d59383c2b3a4000697/Journal-4.png" data-mid="189877835" border="0" src="https://freight.cargo.site/w/1000/i/20122460556c82ca8d8dff83127f4006b9531113ad8d22d59383c2b3a4000697/Journal-4.png" /> Creative Direction: Koreen OdineyDesign: Madi ClarkCopywriting: Koreen Odiney, Julia Ernst, Clémence Gruel, and Emon Abdullah https://madiclark.studio/We-re-Not-Really-Strangers-Kids-Edition Mon, 30 Jan 2023 05:34:46 +0000 Madi Clark https://madiclark.studio/We-re-Not-Really-Strangers-Kids-Edition 2022 WNRS Kids Edition Campaign Design Product development, digital production, and campaign design for the We’re Not Really Strangers Kids Edition — a card game for all ages to come together and help each other grow. Our launch campaign toyed with what it feels like to be a kid again — looking for the world under the rocks, saying how you really feel, and playing to have fun, not to win. Assets included Instagram posts and stories, TikToks, email marketing, and paid media. <img width="2060" height="1976" width_o="2060" height_o="1976" data-src="https://freight.cargo.site/t/original/i/df37cff455be7ef04d2d2c2f6b0b0638b4d89586fb3a01931c188e5a627a0d4e/15.png" data-mid="177474411" border="0" src="https://freight.cargo.site/w/1000/i/df37cff455be7ef04d2d2c2f6b0b0638b4d89586fb3a01931c188e5a627a0d4e/15.png" /><img width="1260" height="1575" width_o="1260" height_o="1575" data-src="https://freight.cargo.site/t/original/i/0069c531602e76214189120fd9687aa30910002a7e29ec7c06d422d7e994ea56/Kids_9.jpeg" data-mid="166711746" border="0" src="https://freight.cargo.site/w/1000/i/0069c531602e76214189120fd9687aa30910002a7e29ec7c06d422d7e994ea56/Kids_9.jpeg" /> <img width="3840" height="3154" width_o="3840" height_o="3154" data-src="https://freight.cargo.site/t/original/i/7d7b377fa5a994548e3d6e94cfed4b9701c2d7499c32fd2b85d3c9968c8bf021/Group-117.png" data-mid="189879191" border="0" src="https://freight.cargo.site/w/1000/i/7d7b377fa5a994548e3d6e94cfed4b9701c2d7499c32fd2b85d3c9968c8bf021/Group-117.png" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/47c233ea8ae29bd3ef08eaa1b175cba38c8eae329e6cc820ffc89b727bedf8af/Kids-11.gif" data-mid="166711820" border="0" data-scale="64" src="https://freight.cargo.site/w/600/i/47c233ea8ae29bd3ef08eaa1b175cba38c8eae329e6cc820ffc89b727bedf8af/Kids-11.gif" /> <img width="2060" height="1976" width_o="2060" height_o="1976" data-src="https://freight.cargo.site/t/original/i/03cb67a63c1e23e7c4efd0437ca16c635101efd94a63f03e95b93315de3f9c36/18.png" data-mid="177474437" border="0" src="https://freight.cargo.site/w/1000/i/03cb67a63c1e23e7c4efd0437ca16c635101efd94a63f03e95b93315de3f9c36/18.png" /><img width="3340" height="4000" width_o="3340" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7e1202317deb7093f4e7e4a3a8c1b326edf1eb78941ef1df32e97b089e6f46dd/Kids-Launch-Post-copy2.jpg" data-mid="185976456" border="0" src="https://freight.cargo.site/w/1000/i/7e1202317deb7093f4e7e4a3a8c1b326edf1eb78941ef1df32e97b089e6f46dd/Kids-Launch-Post-copy2.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/c21b753282cdb325fa9b193c66c5d1e8aeb6b847f76086bfe6631fa75ac6b415/original_6c04991796eb05eef8da9f27283b6ea9.jpeg" data-mid="166711825" border="0" src="https://freight.cargo.site/w/1000/i/c21b753282cdb325fa9b193c66c5d1e8aeb6b847f76086bfe6631fa75ac6b415/original_6c04991796eb05eef8da9f27283b6ea9.jpeg" /> <img width="3340" height="4000" width_o="3340" height_o="4000" data-src="https://freight.cargo.site/t/original/i/0168300a35666bb786447650e0e1a3cff8cf65f62609c22b9c05aa12c6d44474/Kids-Launch-Post-copy3.jpg" data-mid="185976474" border="0" src="https://freight.cargo.site/w/1000/i/0168300a35666bb786447650e0e1a3cff8cf65f62609c22b9c05aa12c6d44474/Kids-Launch-Post-copy3.jpg" /> <img width="600" height="750" width_o="600" height_o="750" data-src="https://freight.cargo.site/t/original/i/5eae96b38226f416b01138f91cc87b7c9f25c213437d649f4ebd3475a1e499d1/Kids-05.gif" data-mid="166711828" border="0" data-scale="63" src="https://freight.cargo.site/w/600/i/5eae96b38226f416b01138f91cc87b7c9f25c213437d649f4ebd3475a1e499d1/Kids-05.gif" /><img width="2060" height="1976" width_o="2060" height_o="1976" data-src="https://freight.cargo.site/t/original/i/dea4d8f71afd426a59733265d938040cf14ca5e97060cf85c5fefe663af119d3/16.png" data-mid="177474417" border="0" src="https://freight.cargo.site/w/1000/i/dea4d8f71afd426a59733265d938040cf14ca5e97060cf85c5fefe663af119d3/16.png" />Creative Direction: Koreen OdineyArt Direction: Keaton WebbDesign: Madi Clark, Taylor Tran, and Christine FoltzCopywriting: Julia Ernst and Emon AbdullahStrategy: Emon AbdullahDigital Production: Madi ClarkPhotography: Skyler Dahan, Daniela Bologna, and the kind parents of We’re Not Really Strangers https://madiclark.studio/XXX Wed, 19 Jul 2023 19:34:16 +0000 Madi Clark https://madiclark.studio/XXX 2020 XXX Campaign Design XXX is the first party game by We’re Not Really Strangers. We designed this edition to disrupt the taboo around bedroom conversations — daring to ask the questions everyone is thinking but nobody is asking. Contributing to this project from concept to completion, I touched product development, campaign design and direction, web design, and digital production. Assets included Instagram posts and stories, landing pages, hero banners, OOH advertising, an AR filter, a free digital game, email marketing, and paid media. XXX sold out just weeks after launch. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/368579d986001eef5d860fe0a852f20006fe1e2ed2134469dc9be389dc322a74/Blurred-XXX-Black-2.jpg" data-mid="185547572" border="0" src="https://freight.cargo.site/w/1000/i/368579d986001eef5d860fe0a852f20006fe1e2ed2134469dc9be389dc322a74/Blurred-XXX-Black-2.jpg" /> <img width="2060" height="1144" width_o="2060" height_o="1144" data-src="https://freight.cargo.site/t/original/i/5b82574f9783942d7b3d84580e731400df0a9b92f88cb575f662d25a810723f2/XXX-Black.png" data-mid="185557031" border="0" src="https://freight.cargo.site/w/1000/i/5b82574f9783942d7b3d84580e731400df0a9b92f88cb575f662d25a810723f2/XXX-Black.png" /> <img width="2241" height="1493" width_o="2241" height_o="1493" data-src="https://freight.cargo.site/t/original/i/21ba7ea5fb0f524a186ccc570aef6f9e14f60e6d0e52c86e86cf5c1aba68eb33/XXX3.jpg" data-mid="185547227" border="0" src="https://freight.cargo.site/w/1000/i/21ba7ea5fb0f524a186ccc570aef6f9e14f60e6d0e52c86e86cf5c1aba68eb33/XXX3.jpg" /> <img width="2060" height="1569" width_o="2060" height_o="1569" data-src="https://freight.cargo.site/t/original/i/23b22339fa86e104abb4819dac05ed15f8fbeb5ca83ef8ef431ba7de875954ab/XXX-inside.png" data-mid="185557094" border="0" src="https://freight.cargo.site/w/1000/i/23b22339fa86e104abb4819dac05ed15f8fbeb5ca83ef8ef431ba7de875954ab/XXX-inside.png" /> <img width="4032" height="5040" width_o="4032" height_o="5040" data-src="https://freight.cargo.site/t/original/i/43008113435bcbec663fa7a167666b10ca18b1606213dc3634fcf8424ab7009c/XXXConsent.jpg" data-mid="185547678" border="0" src="https://freight.cargo.site/w/1000/i/43008113435bcbec663fa7a167666b10ca18b1606213dc3634fcf8424ab7009c/XXXConsent.jpg" /> <img width="4593" height="5742" width_o="4593" height_o="5742" data-src="https://freight.cargo.site/t/original/i/8e6fe745f38d362ed3cb23b45d87026e860a32392e4e465ffd4a5094e383d4f8/XXXXXX.jpg" data-mid="185556089" border="0" src="https://freight.cargo.site/w/1000/i/8e6fe745f38d362ed3cb23b45d87026e860a32392e4e465ffd4a5094e383d4f8/XXXXXX.jpg" /> <img width="1900" height="2375" width_o="1900" height_o="2375" data-src="https://freight.cargo.site/t/original/i/ecaffaa690b84f54273890125705229048f23f5cd1a64138ba400c2f8d283444/IMG_6266-copy.jpg" data-mid="185549572" border="0" src="https://freight.cargo.site/w/1000/i/ecaffaa690b84f54273890125705229048f23f5cd1a64138ba400c2f8d283444/IMG_6266-copy.jpg" /> <img width="3392" height="4240" width_o="3392" height_o="4240" data-src="https://freight.cargo.site/t/original/i/2c83bc56c2d18f69de6be6f6b60b2fc7f60e26591763ba09bc4b5576fa5176ad/XXX8.jpg" data-mid="185548058" border="0" src="https://freight.cargo.site/w/1000/i/2c83bc56c2d18f69de6be6f6b60b2fc7f60e26591763ba09bc4b5576fa5176ad/XXX8.jpg" /> <img width="2241" height="1493" width_o="2241" height_o="1493" data-src="https://freight.cargo.site/t/original/i/763f64b6bbc90e71eba9d9431632bd43fa38d49da288ac8c1669fe98a903c523/XXX2.jpg" data-mid="185556100" border="0" src="https://freight.cargo.site/w/1000/i/763f64b6bbc90e71eba9d9431632bd43fa38d49da288ac8c1669fe98a903c523/XXX2.jpg" /> <img width="959" height="1198" width_o="959" height_o="1198" data-src="https://freight.cargo.site/t/original/i/057d3cb2e181b215d858d3a8bb35a9ca6eb444866a5de01e9af3c1027851d2c1/XXX12.jpg" data-mid="185557897" border="0" src="https://freight.cargo.site/w/959/i/057d3cb2e181b215d858d3a8bb35a9ca6eb444866a5de01e9af3c1027851d2c1/XXX12.jpg" /> <img width="3024" height="3780" width_o="3024" height_o="3780" data-src="https://freight.cargo.site/t/original/i/2588a63aabf12e66be872d94caf8b1c7d1294a2c97d20fc4e5c7e470b66524b0/XXX11.jpg" data-mid="185559374" border="0" src="https://freight.cargo.site/w/1000/i/2588a63aabf12e66be872d94caf8b1c7d1294a2c97d20fc4e5c7e470b66524b0/XXX11.jpg" /> <img width="1651" height="2064" width_o="1651" height_o="2064" data-src="https://freight.cargo.site/t/original/i/ce55c082494e5acba740585ffc0f0ae401305427110e6a16c379d0921baf11d3/XXX13.jpg" data-mid="185557928" border="0" src="https://freight.cargo.site/w/1000/i/ce55c082494e5acba740585ffc0f0ae401305427110e6a16c379d0921baf11d3/XXX13.jpg" /> <img width="4000" height="6817" width_o="4000" height_o="6817" data-src="https://freight.cargo.site/t/original/i/2ae4971496fe8f817891b00d3e36f7de6083e26246ea03ef9b719a3c507f7163/Confessions.jpg" data-mid="185555582" border="0" src="https://freight.cargo.site/w/1000/i/2ae4971496fe8f817891b00d3e36f7de6083e26246ea03ef9b719a3c507f7163/Confessions.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/36c30aa97109469a409cac9e2caa6700e67feea851c2d2f3b8876ed100eb5588/V2-I-used-to-think-sex-was-love-growing-up.jpg" data-mid="185547489" border="0" src="https://freight.cargo.site/w/1000/i/36c30aa97109469a409cac9e2caa6700e67feea851c2d2f3b8876ed100eb5588/V2-I-used-to-think-sex-was-love-growing-up.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/c000cd0e1e4fd20bb1e2b1a223f04f0829ceadee12d5fac85290503e438a0110/V3-I-d-do-me.jpg" data-mid="185547494" border="0" src="https://freight.cargo.site/w/1000/i/c000cd0e1e4fd20bb1e2b1a223f04f0829ceadee12d5fac85290503e438a0110/V3-I-d-do-me.jpg" /> Creative Direction: Koreen Odiney and Clémence GruelArt Direction: Keaton WebbDesign: Madi Clark, Taylor Tran, Christine Foltz, and Faysal MatinCopywriting: Koreen Odiney, Clémence Gruel, Julia Ernst, and Emon AbdullahStrategy: Emon AbdullahDigital Production: Madi ClarkPhotography: Skyler Dahan https://madiclark.studio/Give-to-a-Stranger Mon, 30 Jan 2023 06:24:52 +0000 Madi Clark https://madiclark.studio/Give-to-a-Stranger 2022 Give to a Stranger Digital Production Design and digital production for Give to a Stranger — the first mini-pack of cards by We’re Not Really Strangers. The deck included 22 reminder cards and 3 blank cards, intended to be carried with you and passed on to whoever you think might need it most. <img width="2060" height="2748" width_o="2060" height_o="2748" data-src="https://freight.cargo.site/t/original/i/83e995b2433aa417453b6092aff49534a7508fb5b0c8b9c14f027c70cb17ff35/78.png" data-mid="166951910" border="0" src="https://freight.cargo.site/w/1000/i/83e995b2433aa417453b6092aff49534a7508fb5b0c8b9c14f027c70cb17ff35/78.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/fa05e296c522ed9e5423e3171edfa79c59d4f288aaa887d59012dc023a670c37/IMG_7389.jpeg" data-mid="166685230" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/fa05e296c522ed9e5423e3171edfa79c59d4f288aaa887d59012dc023a670c37/IMG_7389.jpeg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/cafd2c20e793891330664c352577c6051794ab8cd8bbd9efc81ab5cc60fec535/GTAS_1.jpg" data-mid="166685143" border="0" src="https://freight.cargo.site/w/1000/i/cafd2c20e793891330664c352577c6051794ab8cd8bbd9efc81ab5cc60fec535/GTAS_1.jpg" /> <img width="3557" height="2690" width_o="3557" height_o="2690" data-src="https://freight.cargo.site/t/original/i/67628e232baef69bf986889599ca84107dcf6842dd43c07ba06e2df1ed7fa071/18.png" data-mid="185976110" border="0" src="https://freight.cargo.site/w/1000/i/67628e232baef69bf986889599ca84107dcf6842dd43c07ba06e2df1ed7fa071/18.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/b952d8c8c6bbb6defdcb5414f15f452a2c3e3425f55f9f0ef0870734fdf374a9/IMG_7612.jpeg" data-mid="166685346" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b952d8c8c6bbb6defdcb5414f15f452a2c3e3425f55f9f0ef0870734fdf374a9/IMG_7612.jpeg" /> <img 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<img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/cc98c862d5aa2e748cdedaf46e123ad1e2de5e9ef142d48f5b51b8275479d959/GTAS_5.jpg" data-mid="166686587" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/cc98c862d5aa2e748cdedaf46e123ad1e2de5e9ef142d48f5b51b8275479d959/GTAS_5.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/7046f8ba3b16ab16f3b8a9e06fc68b21891e283dcd90aebd0bd6b95ec5d62f34/GTAS.jpg" data-mid="166686069" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7046f8ba3b16ab16f3b8a9e06fc68b21891e283dcd90aebd0bd6b95ec5d62f34/GTAS.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/596455c4df99d59ef214a954394333b2f7b7e8781f66618aa7e4fb3f9c0e7b50/GTAS_4.jpg" data-mid="166686586" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/596455c4df99d59ef214a954394333b2f7b7e8781f66618aa7e4fb3f9c0e7b50/GTAS_4.jpg" /> <img width="2060" height="2748" width_o="2060" height_o="2748" data-src="https://freight.cargo.site/t/original/i/7c25c9c6a2d14dcd12921382710228d3f06758ce1aed048570187148979f4599/79-2.png" data-mid="166951911" border="0" src="https://freight.cargo.site/w/1000/i/7c25c9c6a2d14dcd12921382710228d3f06758ce1aed048570187148979f4599/79-2.png" /> Creative Direction: Koreen OdineyArt Direction: Keaton WebbDesign: Madi Clark, Taylor Tran, and Christine FoltzCopywriting: Julia Ernst and Emon AbdullahDigital Production: Madi ClarkPhotography: Skyler Dahan &amp; Eloïse Kelsey https://madiclark.studio/Dusty-Rose Mon, 30 Jan 2023 05:34:46 +0000 Madi Clark https://madiclark.studio/Dusty-Rose 2022 Dusty Rose Brand Identity Logo and print collateral for Dusty Rose, a vintage brand in the Bay Area. <img width="6000" height="6000" width_o="6000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/8ebe85c7f2602b1d744ed9541ac288723df7e3d2b3f58c9019fa10527ef8bcfc/DRV.jpeg" data-mid="166705366" border="0" src="https://freight.cargo.site/w/1000/i/8ebe85c7f2602b1d744ed9541ac288723df7e3d2b3f58c9019fa10527ef8bcfc/DRV.jpeg" /> <img width="2642" height="2642" width_o="2642" height_o="2642" data-src="https://freight.cargo.site/t/original/i/36e1078e5a6643c0438215b97ee1d3e54fdfd3ccd815aff326828a1f9eba4379/Tag-3.jpeg" data-mid="166705226" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/36e1078e5a6643c0438215b97ee1d3e54fdfd3ccd815aff326828a1f9eba4379/Tag-3.jpeg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/551dd74f6d99fb5bccf433b9019717d470ccb5f0091680ca3e4575f2eea635db/Secondary_Tag.jpg" data-mid="177085724" border="0" src="https://freight.cargo.site/w/1000/i/551dd74f6d99fb5bccf433b9019717d470ccb5f0091680ca3e4575f2eea635db/Secondary_Tag.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8e154895f5ae4cd87e6c35e23efbbc89493553701b48120893d94fb1aebcfb63/Dusty-Rose-1.jpeg" data-mid="166705094" border="0" src="https://freight.cargo.site/w/1000/i/8e154895f5ae4cd87e6c35e23efbbc89493553701b48120893d94fb1aebcfb63/Dusty-Rose-1.jpeg" /> <img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/f47a3c6d4e427e54f995494c51b9bb33883afbc78303868030879f8d928e78fe/DR-Tag-1.jpeg" data-mid="166705225" border="0" src="https://freight.cargo.site/w/1000/i/f47a3c6d4e427e54f995494c51b9bb33883afbc78303868030879f8d928e78fe/DR-Tag-1.jpeg" /> <img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/0a38094db16a830fb830a7e6f05181eb4b33ae7237406d38faa3befa219b1957/DR-Tag-2.jpg" data-mid="173139536" border="0" src="https://freight.cargo.site/w/1000/i/0a38094db16a830fb830a7e6f05181eb4b33ae7237406d38faa3befa219b1957/DR-Tag-2.jpg" /> https://madiclark.studio/Compassion Fri, 28 Apr 2023 23:38:06 +0000 Madi Clark https://madiclark.studio/Compassion 2021 Compassion Type Study <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b09ddf7c56540a18332523b8123c3ddf3dd2c4c233b812158348bc01e1cade36/compassion.jpg" data-mid="177085398" border="0" src="https://freight.cargo.site/w/1000/i/b09ddf7c56540a18332523b8123c3ddf3dd2c4c233b812158348bc01e1cade36/compassion.jpg" />